Privacy Policy

Commercial Tire (doing business as and referred to here as “Commercial Tire”), Owns and operates the following web sites: www.commercialtire.com (together the “Site” or the “Service”). The Site offers a place for forums for communication. By accessing or using the Site as either a “Visitor” (which means that you simply browse the Site) or as a “Member” (which means that you have registered with ) or by “Posting” (which means that you use the Community section of the Site) you (the “User”) indicate that you have read, understand and agree to be bound by these Terms of Use and agree to abide by all applicable laws (“Agreement”). reserves the right, at its sole discretion, to change, modify, add, or delete portions of the Terms of Use at any time without further notice. If does as such, it shall post the changes to these Terms of Use on this page and will indicate at the top of this page the date in which these Terms of Use were last updated. User’s continued use of the Site after any such updates to these Terms of Use are made signifies User’s acceptance of the updated Terms of Use. It is the responsibility of the User to regularly check the Site to determine if there have been changes to these Terms of Use and to review any such changes.

1. Who we are

Your personal information is collected by Commercial Tire, (doing business as Commercial Tire) has produced a comprehensive Web site utilizing the following URLs: (the “Web Site”) which provides information, forums for communication. We also provide opportunities for our sponsors to present relevant outdoors content and conduct e-commerce as a convenience to our visitors.

Commercial Tire contact details are as follows:

Address:

Email:

Phone: You may contact us by phone:

If you have questions, please contact the Data Protection Officer at:

Email:

Phone:

2. Data Collection and Usage

We will collect, store and use your personal information to allow access to our website: (“Website”) and to allow you to register with us, subscribe to our services, buy and use our products and services, and for the purposes set out in more detail in this section.

What information we collect

How we use your data

Why we use this information

1. Information that we collect through your use of our website including:

  • Device information such as operating system, unique device identifiers, the mobile network system;
  • Hardware and browser settings;
  • Date and time of requests;
  • The requests you make;
  • The pages you visit and search engine terms you use;
  • Location information; and
  • IP address

We use this information, including to:

  • Provide and adapt our services to take account of the technical capabilities of our users;
  • Develop new services based on the information being collected, the behaviors of our users and the technical capabilities of our users;
  • Improve our services to better suit the behaviors and technical capabilities of the users of our service;
  • Identify issues with the website and our users’ experience of it;
  • Monitor the way our website is used (including locations it is accessed from, devices it is accessed from, understanding peak usage times and analyzing what functionality and information is most and least accessed); and
  • We use third party tools, including programmatic advertising, and retargeting, to make the advertising we show you on our Website and / or our partner websites more relevant and interesting to you. For this purpose, we use cookies, web beacons or similar technologies to collect information about your browsing behavior (see our Cookies Policy for more detailed information) and deliver interest-based ads to you.

We have a legitimate interest in managing our business including:

  • understanding how our customers use our products, services and websites;
  • researching and analyzing the services our customers want;
  • improving our services;
  • providing security over our business and who we trade with;
  • ensuring network and information security; and
  • fraud prevention and detection.
  • assessing the number of visitors and page views in order to optimize future marketing campaigns1; and
  • providing advertising space on our Website to third party advertisers and providing information to third parties to ensure that to provide relevant adverts to you.

What information we collect

How we use your data

Why we use this information

2. Information provided when you subscribe to our services and as part of your account with us including:

  • Your password;
  • Your account settings;
  • Your account preferences;
  • Your email address;
  • Your age;
  • Your gender;
  • When you use our forums, if you use Social Media Single Sign-on, your Facebook name or Twitter handle, date of birth and language preferences

We use this information, including to:

  • Provide our products and services;
  • Manage and administer our systems;
  • To communicate with you regarding your account and our services;
  • To market our goods and services to you, including via newsletters and emails relating to e-commerce sales, non e-commerce promotions and product launches;
  • To identify instances of account impersonation;
  • Where you have provided consent, to provide your personal data to third parties so that they make market their goods or services to you, and/or to market third parties’ goods or services to you.

We use this information because this is necessary to enter into or perform our contract with you.

For example, we use your account details to supply our services to you, to communicate with you, and to enable you to log in to your account and use our services. We use this information because this is necessary as in the public interest e,g. to prevent, investigate and/or report fraud.

In addition, we have a legitimate interest in:

  • using your information to market our goods and services to you;
  • and maintaining suppression records to ensure we have a record of your objection to direct marketing (if given). In addition, we use this information where we have collected your consent – for example, in order to send you direct marketing messages from or relating to third parties. You can withdraw your consent at any time (in your account preferences or settings) or by contacting the Data Protection Officer. Our third party marketing partners use this information where we have collected your consent to do so.

What information we collect

How we use your data

Why we use this information

3. Information that you give us to make a purchase, whether online or over the phone including:

  • Your contact details including:
    • Your name, address, email address and telephone number;
    • Your credit card details;
    • The product / service purchased

We use this information, including to:

  • Process your order;
  • Take payment from or give you a refund;
  • On-board you as a subscriber;
  • Provide our products and services;
  • Manage and administer our services;
  • Help us ensure that our customers are genuine and to prevent fraud;
  • Send personalized offers or shopping ideas which are based on your shopping habits

We use this information because this is

  • necessary to enter into or perform our contract with you;
  • necessary as in the public interest – for example, undertaking anti-fraud screening and verifying our customer identities.

What information we collect

How we use your data

Why we use this information

4. Information about the way you use our services including:

  • The things that we’ve provided or you’ve purchased;
  • When and where you’ve made the purchases;
  • What you paid and how;
  • Whether you’ve opened electronic communications from us;
  • Whether you’ve clicked on links in electronic communications from us;
  • Your marketing preferences

We use this information, including to:

Answer any issues or concerns;

Monitor customer communications for quality and training purposes. Develop new services which is based on the information your provide;

Improve our services based on the information and feedback you provide and the information and feedback provided by others;

Personalize our service to you to take account of the information and feedback you have provided;

Verify your identity when you contact us by telephone.

We use this information because this is necessary to enter into or perform our contract with you.

We have a legitimate interest in managing our business including:

  • understanding and responding to customer feedback;
  • improving our services;
  • personalizing our offers so we’re better able to provide offers and ideas that are relevant to you. We use this information because it is necessary in the public interest, for example, undertaking anti-fraud screening and verifying our customer’s identities.

What information we collect

How we use your data

Why we use this information

5. Information that we collect from third party partners which includes:

  • Payment processing companies;
  • Other entities in our group

We use this information, including to:

  • Provide our services;
  • Manage and administer our systems;
  • Take payment from or give you a refund;
  • Help us ensure that our customers are genuine and to prevent fraud;
  • Personalize our service to you by complementing your behaviors and preferences;
  • Statistical analysis and research into our customer so that we can better understand our customers and allow us to develop and improve our services to meet the needs and preferences of our customers; and
  • Combine this information with other types of information mentioned above to create holistic profile of our customers which allows us to make our services more personal and tailored to each customer’s preferences and habits.

We have a legitimate interest in ensuring that we are in a financially stable situation related to business relationships with:

  • Consumers that we are collecting and verifying funds from

What information we collect

How we use your data

Why we use this information

6. Information that you provide to us when you enter and/or win any of our contests, including:

  • A signed consent form including your name, age, address, telephone number, winner’s signature;
  • A copy of the winner’s passport or driving license; and
  • Your photograph or other information.

We use this information, including to:

  • Verify the winner’s identity and age;
  • Verify that the winner has adhered to all contest rules; and
  • To publicize the outcome of our contests.

We use this information because this is necessary to enter into or perform our contract with you.

We have a legitimate business interest in managing our business including:

  • Ensuring compliance with contest rules;
  • Publicizing the outcome of contests. We use this information because this is necessary in the public interest, for example, undertaking anti-fraud screening and verifying our customer’s identities.

What information we collect

How we use your data

Why we use this information

7. Photograph and video images of you which are taken when you attend any of our events in person, including:

  • Photographic images;
  • Video recordings;
  • Stills taken from video recordings

We use this information, including to:

  • Report on past events; and
  • Publicize future events.

We use your information where we have a legitimate business interest in making available images and footage of our events which include incidental use of images and footage of those who attend such events.